I love my phone and tablet but I never get undressed or change my clothes when I'm on camera.

Watch my video and learn the song so you can stay safe like me!

Let us know which others you would like.

A singalong with the words might help a class discussion.

Stick me up in school as a reminder!

During Covid-19 school closures, download a worksheet every day!

For parents and teachers what's this campaign all about?

Parents and professionals are often aware of issues around teens being coerced or tricked into getting undressed or revealing themselves online (or doing so consensually as part of sexting). However, what do we need to say to the youngest pupils, and why?

At LGfL, we want schools and parents to spread the message of Undressed to the very youngest primary pupils.


You can read more details on page 22 in our Hopes & Streams report, or watch this short video (NB-made before we did the animation; we will update this video soon), but here are some key points at a glance:

  • Law enforcement agencies such as NCA CEOP have repeatedly warned about sexual predators tricking young children into getting changed or undressed on camera by playing a ‘game’ or issuing a ‘challenge’ to see how fast they can get changed into different clothes or into a swimming costume. This might happen over video chat or livestreaming app; children often don't even know this has happened; videos are often taken and then circulated.

  • That’s why we asked 40,000 children in our survey if they had been asked to change or undress when using streaming apps and sites and found that nearly 1 in 10 pupils who video chat with people they haven’t met have been asked to change or undress, and more than 1 in 20 pupils who livestream have been asked to change or undress

  • Internet Watch Foundation research has shown that 98% of publicly available livestreamed child sexual abuse images involved children aged 13 and under; 28% were aged 10 and under!

  • If you are still unconvinced, read these case studies (also IWF) of real children affected by this abuse strategy (the youngest was 7 years old but even younger children can be affected.

What next?

That’s why we would love you to use the resources from this campaign in your school and and ask teachers and parents to add the simple online safety message to others already effectively communicated to many primary pupils. You may want to explain to parents (send them here to undressed.lgfl.net if it is helpful) why this message is relevant to (especially) the youngest pupils who do not have the same capacity as older children to always realise when they are being tricked.

You will obviously need to be careful how you approach it (and if you aren’t the designated safeguarding lead, speak to them first), but if the youngest children have already internalised this simple message, then hopefully we make a difference.

Teacher guides

We are launching these new materials in time for our conference on 6 March, currently consisting of the animated video and song, poster, lyrics and colouring sheets. We will add more materials over the coming months to give you ideas about how to use the song in your teaching - whether in class, small groups or assembly - including lesson plans and activity ideas.

In the meanwhile, if you have any ideas or requests or would like to let us know how you used undressed, get in touch by emailing safeguarding@lgfl.net

About LGfL - more info, more resources

The DigiSafe Team at LGfL is a centre of excellence in safeguarding, both online and beyond. We host a signposting portal to open-access resources on a range of safeguarding themes at saferesources.lgfl.net and support our 3,000+ schools with keeping children safe, whether through the technology we offer (filtering, for example), training and conferences for staff, or materials for pupils or parents.

Why not sign up to our newsletter or follow us @LGfLDigiSafe on Twitter or Facebook?

And remember, DigiSafe is just one of the many teams at LGfL. Check us out at lgfl.net or follow the main @LGfL accounts too on Twitter or Facebook as well.